You have had a long day at work and you are really looking forward to coming home, kicking off your shoes, having a nice hot dinner and relaxing to you favorite TV programs. You snuggle under a warm blanket and turn on your favorite program but instead of relaxing, frustration begins to rise as your program is interrupted every 5 minutes by 10 minutes of commercials. The only reprieve from the onslaught of commercials are the few that provide a smile and true entertainment.
While these well-produced commercials seem few in number compared to the mass of painful ones that we fumble with our remote to mute, they do exist. These good commercials have the opposite effect, they make us laugh and turn the sound back on and we feel somehow it was worth the departure from our show to view them.
Upon pondering over what some my favorite commercials were, I came to the realization that in my opinion, many of the best commercials are chocolate commercials.
I think my favorite of these Chocolate ads have to be the ever amusing M&M ads. These tasty snacks barely need advertising but in true M&M form their commercials are as delicious as their snacks. Always skating on the edge of dark comedy their most recent commercial might just be their best yet.
Recently Cadbury’s Chocolate released a new Chocolate bar called, “ Cadbury’s Spots vs. Stripes” a delicious milk chocolate frame with smooth white chocolate squares in the center. This bar is more than a delicious treat and is part of a UK wide competition. By going online ordinary people can pick a side, spots or stripes and then through the website can win points for their team. The commercial is visually stunning and comically presented and will be sure to leave you chuckling.
The next chocolate themed commercial that makes my list of well done commercials is one for Milka. For those of you unfamiliar with the brand, it is an Austrian chocolate and if you can get you hands on some you are certainly in for a treat. This commercial is cute, funny and very creative.
Making number three on the list is Cadbury’s once again but this time advertising their Cream eggs. These commercials are twisted, immature, and darkly themed but every so funny. They will be sure to make you follow a laugh with a shake of your head and leave you saying “That was so wrong!”
While Hershey takes the last spot on my list of well produced chocolate commercials, it is just as sweet as the first. Hershey has been running sweet and endearing commercials for their chocolate kisses every Christmas for as long as I can remember. And in my opinion, another good reason to get excited for Christmas.
Following in the footsteps of chocolate there are quite a few clever food adverts. One of my favorites is the new series advertising Birds Eye frozen foods. The commercial features a polar bear with an attitude. Despite his somewhat icy outer shell you will be sure to fall in love with this freezer bear.
Classic, delicious and refreshing Coca cola has been releasing us classic commercials as long as they have been making their classic beverage. While there are countless ads to pick from, their “beautifully coca cola” ad is fantastically animated, endearing and never gets old.
If cheese was not a delightful enough treat in itself, Boursain has found a way to make their cheese just as delectable for a good laugh as it is to eat. Boursain, a French cheese cleverly pokes fun at other wine and cheese commercials that try and lure in consumers with seductive marketing.
Leaving food behind, Superdrug (much like CVS, for American readers) provides a commercial that plays on the fear of couples waking up in the same bed for the first time. Cheeky, sweet and silly this ad will certainly make you smile and awake your own memories of waking up for the first time with your partner.
The last commercial that makes my best commercial list is one for Warner Leisure Hotels. Departing from their normally more serious themes, Warner takes a more lighthearted approach and produces a very simplistic and yet very effective commercial.
I hope that the next time your favorite show is interrupted by a long string of commercials, instead of feeling frustration you might feel curiosity. And instead of pressing mute you might just give the ad a chance, you never know, it might actually be worth watching.
“Historians and archaeologists will one day discover that the ads of our time arethe richest and most faithful reflections that any society ever made of its entire range of activities.”
-Marshall McLuhan
Sources:-----------------------------------------------------
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http://www.brainyquote.com
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