Saturday, 23 October 2010

We Will Be Right Back After The Break!

You have had a long day at work and you are really looking forward to coming home, kicking off your shoes, having a nice hot dinner and relaxing to you favorite TV programs. You snuggle under a warm blanket and turn on your favorite program but instead of relaxing, frustration begins to rise as your program is interrupted every 5 minutes by 10 minutes of commercials. The only reprieve from the onslaught of commercials are the few that provide a smile and true entertainment.

While these well-produced commercials seem few in number compared to the mass of painful ones that we fumble with our remote to mute, they do exist. These good commercials have the opposite effect, they make us laugh and turn the sound back on and we feel somehow it was worth the departure from our show to view them.

Upon pondering over what some my favorite commercials were, I came to the realization that in my opinion, many of the best commercials are chocolate commercials. I think my favorite of these Chocolate ads have to be the ever amusing M&M ads. These tasty snacks barely need advertising but in true M&M form their commercials are as delicious as their snacks. Always skating on the edge of dark comedy their most recent commercial might just be their best yet.


Recently Cadbury’s Chocolate released a new Chocolate bar called, “ Cadbury’s Spots vs. Stripes” a delicious milk chocolate frame with smooth white chocolate squares in the center. This bar is more than a delicious treat and is part of a UK wide competition. By going online ordinary people can pick a side, spots or stripes and then through the website can win points for their team. The commercial is visually stunning and comically presented and will be sure to leave you chuckling.


The next chocolate themed commercial that makes my list of well done commercials is one for Milka. For those of you unfamiliar with the brand, it is an Austrian chocolate and if you can get you hands on some you are certainly in for a treat. This commercial is cute, funny and very creative.


Making number three on the list is Cadbury’s once again but this time advertising their Cream eggs. These commercials are twisted, immature, and darkly themed but every so funny. They will be sure to make you follow a laugh with a shake of your head and leave you saying “That was so wrong!”


While Hershey takes the last spot on my list of well produced chocolate commercials, it is just as sweet as the first. Hershey has been running sweet and endearing commercials for their chocolate kisses every Christmas for as long as I can remember. And in my opinion, another good reason to get excited for Christmas.


Following in the footsteps of chocolate there are quite a few clever food adverts. One of my favorites is the new series advertising Birds Eye frozen foods. The commercial features a polar bear with an attitude. Despite his somewhat icy outer shell you will be sure to fall in love with this freezer bear.


Classic, delicious and refreshing Coca cola has been releasing us classic commercials as long as they have been making their classic beverage. While there are countless ads to pick from, their “beautifully coca cola” ad is fantastically animated, endearing and never gets old.


If cheese was not a delightful enough treat in itself, Boursain has found a way to make their cheese just as delectable for a good laugh as it is to eat. Boursain, a French cheese cleverly pokes fun at other wine and cheese commercials that try and lure in consumers with seductive marketing.


Leaving food behind, Superdrug (much like CVS, for American readers) provides a commercial that plays on the fear of couples waking up in the same bed for the first time. Cheeky, sweet and silly this ad will certainly make you smile and awake your own memories of waking up for the first time with your partner.


The last commercial that makes my best commercial list is one for Warner Leisure Hotels. Departing from their normally more serious themes, Warner takes a more lighthearted approach and produces a very simplistic and yet very effective commercial.


I hope that the next time your favorite show is interrupted by a long string of commercials, instead of feeling frustration you might feel curiosity. And instead of pressing mute you might just give the ad a chance, you never know, it might actually be worth watching.

“Historians and archaeologists will one day discover that the ads of our time arethe richest and most faithful reflections that any society ever made of its entire range of activities.”

-Marshall McLuhan

 


Sources:-----------------------------------------------------
Youtube.com
http://www.brainyquote.com

Friday, 15 October 2010

A Historical Hunt For Camelot and it's King Arthur

Many of us have grown up with the grand stories of King Arthur and his Round Table in the fair and majestic Camelot. We have marveled at the fantastic tales of the wizard Merlin and felt torn over the love story of Lancelot and Guinevere. These stories that we write off as nothing more then fairytales may in fact be something more.

Because Camelot and King Arthur are at the center of all these tales, they will be our focus. As I dove into research for the origins of Camelot and Arthur, seeking to find if they had any real historical merit, I found the answer to be full of riddles and not nearly as simplistic as I thought it would be.Before I can begin to untangle the historical relevance or even accuracy, we must first set straight the more fantastical literary stories.

The first place that Arthur is mentioned is around 1100 AD in the Welsh story of “Culhwch and Olwen”. This story with its Welsh origins would not have been a known story outside of the Welsh community. Despite its selective audience it is very important as it reveals the first assigned location of Arthur’s residence. Arthur is by no means the hero of this tale, and is only assigned but a few lines. But those sentences tell us that Arthur is residing in Celliwig; the welsh name for Cornwall. It is important to remember here that Cornwall was a kingdom in its self at this time in history and spanned the whole lower half of modern day England. The story does not give us further information as to where in Cornwall or what Arthur’s Kingdom was called. 

The second and most notable source for Arthurian legend comes only 35 years later in the year 1135 by British writer, Geoffrey of Monmouth. His book, “The History of the Kings of Britain” Or otherwise known "Historia Regum Britanniate". This book spans a remarkable two thousand years starting with Brute of Troy who settled in Britain becoming known as the first king of Britain, and ending with the Anglo Saxon’s claiming the British throne in the 7th century.

It is in the height of this text that we find the story of Arthur. Once the Romans leave Britain, a man by the name of Vortigern comes to power but two Saxon mercenaries betray him who were under his employ. This thrusts the British kingdom into a state of war under the new power of brothers, Aurelius Ambrosius and Uther Pendragon. Uther of course is the father of Arthur and with the help of the Wizard Merlin, Arthur grows to become a great man and military leader. It is accounted in the book that Arthur beats the Saxons so severely they no longer remain a threat. Arthur goes on, in the text, to win most of Western Europe ushering in a time of great peace and prosperity. This lasts until the newly appointed Roman Emperor Luscious Tiberius demands that Britain once again pays tribute to Rome. Being the great king that Arthur now is, he rides to Gaul and defeats Luscious. But in his absence his nephew Mordred takes his throne. Arthur rides back to his kingdom and defeats Mordred, but is mortally wounded. His body is carried to the Isle of Avalon where he hands over his throne to his cousin Constantine and then dies. Interestingly enough there is no mention of a round table or Camelot in Geoffrey’s work. He places Arthur’s kingdom in the “City of Legions” or more commonly known as Caerleon, the welsh meaning for, City or Fort of Legions. Geoffrey’s describes it like this,

“For it was located in a delightful spot in Glamorgan, on the River Usk, not far from the Severn Sea. Abounding in wealth more than other cities, it was suited for such a ceremony. For the noble river I have named flows along it on one side, upon which the kings and princes who would be coming from overseas could be carried by ship. But on the other side, protected by meadow and woods, it was remarkable for royal palaces, so that it imitated Rome in the golden roofs of its buildings ...Famous for so may pleasant features, Caerleon was made ready for the announced feast.”

With only 35 years between the first account of Arthur and Geoffrey’s account, we have two very different places where Arthur supposedly held his kingdom. If these were the only two texts that existed we would be hopelessly at odds to where Camelot would have been or if it even existed. But thankfully in 1170 to 1185 French writer Chrétien De Troyes provides us with a literary work that unites the two.  When writing “Lancelot” or “The Knight of the Cart” Troyes opens his story thusly,

“Upon a certain Ascension Day King Arthur had come from Caerleon, and had held a very magnificent court at Camelot as was fitting on such a day.”

While the actual story has very little to do with Arthur himself, the opening of the tale is the first place we see Camelot mentioned, and further more find its connection to Geoffrey’s Caerleon. Troyes suggests that Arthur has two main places of residence; one is Caerleon and another in Camelot. But where is Camelot and what about the Welsh stories placing him in Cornwall? Well Troyes addresses these questions as well. At the end of his story he says,

“…it is decided that the battle shall be fought at the court of King Arthur, who holds Britain and Cornwall in his sway…”

This last line suggests that Camelot is in Cornwall or Britain, Cornwall being the more likely place as it matches the location in “Culhwch and Olwen”. This also lines up with Geoffrey’s idea that Arthur conquered most of Western Europe. This of course including parts of Cornwall.

So between these three literary works we now know that Arthur was indeed the King of Britain, that he had two main places of residence, Camelot most likely in Cornwall and Caerleon in Wales. We know he was influential in driving out the Saxons and gaining much of Western Europe for Britain, and lastly we know that he died on the Isle of Avalon.

So with this information in mind we plunge forward to see if the man and the places he lived really existed.  Information is only as reliable as its sources and so it is important we look at the validly of these texts as historical documents.

Sadly none of the texts have very much weight to suggest they have any real historical claim. “Culhwch and Olwen” is a Welsh story and holds no more historical value than “Jack and the Beanstalk”.

Geoffrey’s “The History of the Kings of Britain” has even more unstable origins. History tells us that Geoffrey of Monmouth decided it was important that a book be written detailing Britain’s rise to power and its great hold on the surrounding areas. With this mission in mind he began to pen “The History of the Kings of Britain”. The only problem was that dear Geoffrey was having a rather hard time finding any source materials. When everything looked like the project would not be completed, Geoffrey miraculously ran into his old friend Archdeacon Walter or otherwise know as Walter of Oxford. Walter provided Geoffrey with in his own words,“ A very ancient book” that he was able to translate and put directly into his own manuscript. In addition to the sketchy sources for Geoffrey’s work there was a lot of political benefits to writing such a manuscript, whether accurate or false. With Britain forever in war over ownership of lands and British Kings always looking for ways to legitimize their right to the throne, “The History of the Kings of Britain” provided kings with the proof of their legitimacy they so longed for. Despite its shaky background, the kings of England regarded it as an accurate history for centuries after Geoffrey’s death.

Similarly Troyes, “Lancelot” has no historical claim either. Troyes was the recipient to the patronage of the Countess Marie de Champagne who was the daughter of Eleanor of Aquitaine who was married to King Henry II of England. At the Countess’ request Troyes writes his fictional work, “Lancelot”.

While these works hold no historical value in their literal translation, it is still vary plausible that they were inspired by real places and events. It is commonly believed by many historians that Geoffrey drew heavily on his modern history and European folklore to construct his “History of the Kings of Britain”. They note the remarkable similarity of King Arthur’s battles with the Saxons to the historically accurate accounts. And likewise find parallels with modern folklore of the time to the more fanciful parts of his work. In fact there is historical record naming a King Arthur at the Anglo Saxon battle at Badon Hill. Making it very likely that while not as famous or great as Geoffrey’s King Arthur, a King Arthur existed and may have very well been the inspiration for Geoffrey’s work.

Troyes similarly, I believe, found his inspiration for his story in actual people and places. Troyes, remember, was contemporaries with Geoffrey writing, writing his own work, “Lancelot” only 40 or 50 years later. For him Geoffrey’s work would have been revered as historical fact. So when Troyes is approached by the daughter of the King of England to construct a story, it seems very logical for him to refer to Geoffrey’s work. After all, as previously stated “The History of the Kings of Britain” was seen as proof of the British Kings right to their thrones. By writing a story around a book with such a powerful reputation he would be confirming the rightfulness of King Henry to his throne. Even though the story was meant for the Kings daughter, Troyes main goal would have been to pander to the King. Troyes is very skilled when constructing his story. He starts out with King Arthur, harkening back to Geoffrey and then quickly steers away and dives into a fanciful tale, bring the whole thing full circle at the stories end by mentioning King Arthur once again. Beginning and ending with the idea that the king comes from a long line of noble men who rightfully claim power to their thrones.

But why mention Cornwall or Caerleon? Why not just keep the story in Camelot? Once aging, Troyes was writing a fictional piece unlike Geoffrey. So he would have wanted the story to be magical rather then factual. But since he was also using his story to grant him favor with the king, he had to keep his fantasy within the parameters of Arthurian legend. By mentioning Caerleon he was once again drawing on Geoffrey’s work, but he most certainly would not have wanted to mess with what he believed to be history. So he moves Arthur from Caerleon to Camelot most likely in Cornwall; Troyes too drawing on his environment. After Geoffrey’s work was published, “Culhwch and Olwen” would have become widely known because of its connection with Arthur, and with it, the idea that Arthur owned a castle in Cornwall. If it is true that Troyes used his literary contemporaries and modern history as his inspiration, then it is logical that Troyes would have picked up on Cornwall. But if this is the case and is the location of his magical Camelot then why did he feel the need to say,
  
“at the court of King Arthur, who holds Britain and Cornwall in his sway”

Even more puzzling is why Troyes felt the need to name his kingdom in the first place. Both the kingdoms mentioned in “Culhwch and Olwen” as well as by Geoffrey do not list a name for the kingdom just a location. So why would Troyes name his, why not just say,

“Upon a certain Ascension Day King Arthur had come from Caerleon, and had held a very magnificent court at his kingdom..” in Cornwall or Briton?

Troyes could have been saying that Camelot was in either Britain or Cornwall, but what I think it is more likely is that he  mentions Cornwall because that is the location of Camelot and mentions Britain because that is the origins of the rule of King Henry II. So in other words Britain is thrown in, not because it is important to the story, but as an added ego boost for the king. Furthermore, naming the kingdom Camelot would have brought the fanciful twist to a story based in what Troyes believed to be history. Cornwall exists, Britain exists, and Caerleon exists. So Troyes needed a place that did not exist by that name, a place where his characters could do whatever they please without insulting history. But just because the name Camelot does not exist does not mean there is not evidence supporting that Troyes used modern geography and locations to inspire him.

There are many places that claim to be the origins of Camelot. But after reading through many of them, there are only two that really catch my attention. 

Under the pretence that my assumptions are wrong about why Troyes mentions Britain, there is a site in Winchester that is located in the kingdom of Britain, where a giant round table was discovered by Sir Malory. He suggests in his “Le Morte D’ Arthur, printed in 1485, that this is the legendary round table of King Arthur’s fame and therefore must be the location of Camelot. The problem with this claim is that it rides wholly on the origins of the round table. As I mentioned earlier Geoffrey makes no mention of the round table. It is in fact introduced into the legend of Camelot in Wace’s “Roman de Brut” a Norman translation of Geoffrey’s work. His translation was finished in 1155, just 20 years after the original. While it is possible that Wace drew on the table at Winchester as his inspiration, it is far more likely that he drew his inspiration from the books setting in Caerleon.
 Consistent with Geoffrey’s description of Caerleon there are many Roman ruins thought the city. One of these is a round hole that appears to have benches placed around its outer rim and a round table or raised floor at its center. It is thought that this is where Wace drew his inspiration, and that the original translation, round meeting place was skewed over the years becoming round table. The table at Winchester from my viewpoint was probably constructed to mimic the round table in Wace’s translation, in order to make the king of that castle appear just, righteous and fair as King Arthur was. This information only strengthens the idea that Britain was only mentioned by Troyes for the Kings benefit and that the true location for Camelot’s inspiration is indeed in Cornwall.

Camelot is derived from the Latin word, Cameldunum. In Cornwall flows the Camel river. It is very possible that Troyes used this river as his inspiration for his name. Furthermore just 12 miles from that river is the Castle Tintagel, this being the only castle that has overwhelming evidence to support the idea it was the site Troyes used for his Camelot. 

The site was originally dismissed as having any connections with King Arthur as it only had only the remains of a single monastery dating back to the 12th century. But historians and archeologists were put in awe when fires swept through the area revealing that there were the remains to not just a single monastery on the site, but over 200 buildings dating back to the late 5th century. In addition pottery was discovered from the Byzantine Empire, confirming that Tintagel was an important place of trading and wealth. But most remarkable of all was a medieval inscription found describing a king that lived there who had remarkable similarities to the legendary King Arthur. If Geoffrey really based his story on a real man and Troyes followed suit, it is very plausible that Tintagel was the home of the King Arthur mentioned in the Anglo Saxon battle at Badon Hill. In addition Tintagel is positioned between the Celtic sea and land. The Celtic sea would provide a direct route to Caerleon and provide them with the rich trade that Camelot was famous for. It would have also provided a strategic place to be for war. If they were blocked by sea they could make their way to Caerleon by land or receive reinforcements quickly and easily. I think of all the castles that exist that this one provides Troyes most closely with all the inspiration need for his literary work.

The story of Camelot, its knights, kings, lords and ladies has certainly evolved over the years into a fairytale only loosely connected with its origin. And even going back to the original tales it is most certain that King Arthur and his kingdom of Camelot do not exist as they do in the pages of Geoffrey and  Troyes  literary work. But they were most certainly inspired by real people, events and places. I think it is safe to say that there was a King Arthur, that Camelot lives on in Tintagel and that the round meeting place still stands reminding us of the lessons of great leadership.  


“On either side the river lie Long fields of barley and of rye, That clothe the world and meet the sky; And through the field the road runs by To many-towered Camelot.” 

-Tennyson
 'The Lady of Shalott' (revised1842), pt.1, l.1^5.


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Wednesday, 6 October 2010

The 3D Nightmare

The lights lower and the buzz of excited voices grow still and quiet. The smell of salt and butter fill the room, and the sounds of plastic wrappers crinkle as people dig into their tasty snacks echo in the silence. Then the large screen begins to throw colored light around the room, illuminating the expressions of the faces in the crowd. A deep voice swells from the speakers, “This winter witness a story never before told….” Tingles go through the crowd as they lean in to one another and exclaim how they don’t want to miss the up and coming film. Then the impressive preview ends with a thud as the voice over finishes, “this remarkable journey will sweep you off your feet in incredible 3D.”  The crowd groans, “just what we need, another 3D movie!” The crowd sits and endures the next 4 of 6 previews that have this same effect.

It seems the once exciting and special treat of 3D has become the thorn in the flesh in the movie goer’s side in the year 2010. Many of us might be able to look past the high boost in 3D ticket charges if the 3D experience was truly 3D; and actually made us feel the experience was worthy of our money. But sadly most of these “3D” films turn out to be nothing more then 2D films slightly raised off the screen with the occasional gag of a cup or ball hurling into the crowd. This resulting in nothing more than burn holes in your pockets, sore eyes and a headache.

The problem with most modern 3D films is that they are not filmed with a 3D camera and are instead filmed with a regular cinema camera and then made into 3D after the fact. This allows producers to show their films on both a 3D and 2D platform gaining a larger audience and the extra money from the 3D fees. Not filming with a 3D camera also rakes in the cash for producers as it saves them the money of avoiding filming with the expensive equipment.

After box office hits like Avatar 3D we have seen an explosion of 3D at the cinema. All the movie companies vying for their piece of the 3D treasure pot. And from a logical point of view who can blame them? 3D = large crowds and lots of money. But the producers have taken the 3D phenomenon a step to far. Their need to create Box Office hits and justify higher ticket prices has gotten to the point of desperation.

A 3D camera films several different images from different perspectives and by compiling them, the movie goer experiences the film as if they were actually standing in the scene of the movie with the characters. But what defines 3D as true 3D? Well to put it simply there are three axis to dimension, hence the name 3D. “X” is all the depth behind a subject, “Z” all the depth in front of a subject and “Y” is all the depth or vision from either side of the subject. (So looking at the diagram below, if “O” is the character in a movie, “Y” would be everything from the right and left of him or her, “X” would be everything behind him or her and “Z” would be everything in front.)  In essence it is creating a simulated perspective of real life. It is because of this that when a subject throws a punch, or an object comes hurling out at the audience, the fist or the object has moved in front of the subject (into the “Z” axis) and therefore interacts with the audience as would be the case in real life. This is what makes 3D so magical. The crowd becomes immersed in the film and can experience the depth of mountains far away or can feel the danger of arrows hurling through the sky straight at them.


Sadly modern 3D is not as effective. The mass majority of films now being shown in cinemas are filmed with regular 2D, or cinema cameras. These cameras only capture the “X” and “Y” axis of a picture. There is a sense of distance for far away objects, and the normal 3D depth of human beings and every day objects. But the difference is best explained in an analogy. 2D is like looking at a photograph. Proper 3D is like being where that photograph was taken. The mountains have not moved any further away, and the arrows are not any closer that they were in the picture; but once you add the “Z” axis then you are in the middle of the scene. This allows you to feel the proper proportions and realize how far things are away or how close they are; making objects seem closer or father away than they would seem in 2D. Phony 3D, uses 2D footage and brings it into the studio and then attempts to separate the “X” axis from the Y” axis and then layer them in normal 3D fashion therefore attempting to create a “Z” axis that does not really exist in their footage. This of course results in that eye straining effect where the image seems to be slightly raised off the screen. Producers know this won’t satisfy, so they digitally add proper 3D effects for that occasional gag of the cup or ball flinging into the crowd.

But why stop here? While Producers are certainly not shy to turn any 2D movie they make into 3D, know that this will not satisfy some moviegoers. In an attempt to rake in the cash and appease everyone, moviemakers produce another kind of 3D film, more authentic, but sadly short cuts are taken here too. Like I said earlier, 3D filming is very, very expensive. So many of the exclusively 3D films being shown are filmed partly with 3D cameras and partly with 2D cameras with the effects laid over them as mentioned above for 2D filming. The effect is much more crowd-pleasing and produces a cost effective result. While I am not a fan of this tactic, it is far better than the former option of filming a movie in its entirety in 2D to create a 3D movie.

But this absurd trend does not stop with Movie companies; the home entertainment market is now vying for their slice of the 3D pie. These 3D TV’s cost anywhere from £2,300 to over £4,000 just for the TV. The 3D glasses have to be charged for several hours after use and cost a whopping £99.99. All of this so that you can watch the one or two expensive channels provided that are more than likely just regular 2D TV reproduced to look like 3D.

Some might argue that 3D TV is not a marketing ploy to take advantage of those swept up in the 3D fad, but the next step in the development of high definition. I say that 3D could very well be the next step, but as long as film and Commercial TV companies continue to wrap the same old present (2D) with a new bow (3D) it will remain nothing but a gag to increase entertainment profits.

The entertainment business needs to decide what bandwagon they want to get on. If they want to be a part of technology advancement then they need to go for it and produce real 3D films and TV programs for the consumer. If they could care less about technology and innovation then they need to stop trying to stuff this phony 3D garbage down our throats. The cinema is supposed to be a place where you escape commercial TV and embark on an experience that only a cinema can provide. Sadly these fake 3D films are just another item on the long list of things that cinema is doing to kill the whole affair.

Theaters will ride this ludicrous faze out until there is nothing left. But for the moviegoer, who does not want to have a headache or feel the disappointment of a badly attempted 3D film, there are clues to help prevent this. The biggest thing is to look around and see if the film you want to see is available anywhere in 2D. If a film is available in 2D then this is your first red flag. The next thing to do is to look it up online. More than likely there will be information telling viewers if a film was filmed partly in 3D or not at all. Then lastly, it is really up to you if you want to take the chance that the money you are spending is worth the experience.

I for one will be happy when the day comes that I can sit down in the theater and watch the trailers and not see the initials 3D flash across the screen once.

"My belief is that no movie, nothing in life, leaves people neutral. You either leave them up or you leave them down."
-David Puttnam-
 
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Sources:
http://www.famous-quotes.com
http://i.telegraph.co.uk